Meet Ina Forssén, the Co-Founder and CEO of Amiko & Friends. With a lifetime of experience working, competing, and riding horses, Ina understands the needs and wants of riders. Her passion for horses and commitment to affordability and transparency led her to create Amiko & Friends. So that more people can get to enjoy equestrian sports!
Tired of Overpaying for Riding Gear?
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Membership Benefits
We’re all about putting our community first. Instead of focusing on profits, we’re committed to fair pricing and quality. As a member, you’ll enjoy access to premium products at wholesale prices, helping you and your horse save big every year.
Wholesale Prices
Our membership eliminates the need for product markups. We pass on our production or wholesale prices directly to our members.
Premium Quality
Enjoy the high quality of premium brands but without the hefty price tags. This means products that stand the test of time.
Sustainable
Support a more responsible and transparent shopping experience. Long lasting products with a sustainable production line.
Community
Engage in polls, surveys, and feedback sessions to play a role in shaping the future of equestrian gear!
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Meet our founder
Some more News from PS of Sweden just dropped! Perfect for the summer rides🐴
PS of Sweden, Leandra Striped Mesh Top, Beige & Navy
• Lightweight striped mesh
• Elegant poplin bib design
• Technical stretch performance
Some more news just landed for all members, Ps of Sweden, Bridle Stockholm, Brown & Black
Anatomical comfort & fit
Click-It™ interchangeable browband
Some news to fight the summer heat from Back on Track just dropped 🔥
• Fly sheet Buzter
• Quick Cooler Sweat Rug
• Cool On Track Cooling Quick Wraps
Our bestseller Amiko Man Gustav Half Zip
• Soft, breathable fabric
• Modern, streamlined fit
• Available in three colors
The Amiko Essential Ice Boots are a staple in our post-workout routine💧 With targeted cooling therapy, they help reduce swelling and inflammation after intense training.
Now available for €25 to all members🤩 Check it on our website!
A new brand has joined Amiko & Friends! Welcome to the family, Flex On 🔥 discover on site for all members 🫶🏻 Flex-on, an equestrian equipment manufacturer, combines design, innovation, safety, and customization. Experts in creating equestrian gear, offer products that blend comfort, style, and reliability. Whether you are looking for stirrups or riding helmets, each item is designed to provide you with an optimal experience in terms of performance and protection. At Flex-on, expertise places the well-being of both horse and rider at the heart of our considerations, ensuring riding with confidence.
Big News! We are now opening up for Canada 🇨🇦 all Canadians are now able to join Amiko & Friends 🫶🏻
